The Art Of Choosing Iyengar Pdf Download
| The author of the book:Sheena Iyengar Format files: PDF, EPUB The size of the: 561 KB Language: English ISBN-13: 9780446504119 Edition: Grand Central Publishing Date of issue: 3/9/2011 |
A Mac store customer asks for the latest iPhone in black, but he sees everyone else buying black and suddenly changes his preference to white. When a resident of a former Communist country is offered a fizzy drink from a wide selection, he picks at random; soda is soda, he says. Though the child knows she shouldn't.
Description of the book 'The Art of Choosing':
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do PDF we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far ePub-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
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